Future Of Work 2023: Does All Generations Love Using GIF?

As the future of work is evolving, so does modern communication. In 2016, GIFs became popular to all and many businesses purchased them as it attracts more users, especially on social media sites like Facebook and Twitter and other major communication apps. Thus, it became ubiquitous according to the Guardian.

GIFs, according to Katie Carroll, let users express their own emotions through animated and static images which reflect the “vibe” and sentiment you want to show to others just like emojis.

In this article, you will know which generation loves using GIFs the most and the least. So, keep reading!

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Team Chats and GIF usage

Nov. 10, 2021, according to the Zoom report, was the top day for sharing GIFs, highlighting the growing importance of visual communication in the future of work. With the rise of hybrid work and increased reliance on video conferencing, it's essential to use expressive and engaging forms of communication, such as GIFs, to effectively convey emotions and ideas. 

Moreover, Wednesday was the most popular day for using emojis in chat, further emphasizing the significance of non-verbal cues in virtual interactions. In the future of work, having a strong video conference camera, along with the ability to share GIFs and utilize emojis, will play a crucial role in fostering successful and meaningful communication in a hybrid work environment.

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GIFs In the Future of Work: Which Generation Loves Using It?

“There are indications of an overall decline in gif use, “due to a general waning of user and content partner interest in gifs. They have fallen out of fashion as a content form, with younger users, in particular, describing gifs as ‘for boomers’ and ‘cringe’.”

These are the exact words that Giphy let off after they found out that no other company would buy their product except Meta.

According to Ryan Broderick, an internet culture writer, there is indeed a significant divide between generations and their perceptions of technology. In his view, the use of GIFs as a popular means of communication is becoming increasingly outdated and has become a hindrance in the future of work. 

He explains that creating GIFs has never been a straightforward process, and the limited functionality of the format on mobile devices only exacerbates the issue. 

As technology continues to evolve and new communication tools emerge, the workforce must keep pace and adapt to these changes to remain relevant in the future of work.

Further, Zoom conducted a survey on which generation use and love GIFs the most and the least:

• 20 percent of the respondents Love GIFs
• 28 percent of the respondents Hate GIFs
• 53 percent of the respondents are Indifferent toward GIFs

• Baby Boomers are not fans of GIFs with 36 percent expressing hatred and only 6 percent expressing love for them.
• On the other hand, Millennials are more likely to embrace GIFs, with 48 percent having a favorable view and 14 percent having an unfavorable view.
• The survey found that both men and women have an equal dislike for GIFs, with 28 percent of each group expressing hatred for them.

Moreover, according still to Katie Carroll, GIFs are considered "uncool" or "embarrassing" to Generation Z, in a similar way that email chain letters or Facebook "pokes" were perceived as outdated by Millennials.

These results highlight the generational divide in the perception and usage of GIFs, and how technology and communication tools can evoke different reactions from different age groups. 

It's important for organizations to understand the technological preferences and habits of their employees, customers, and stakeholders in order to effectively communicate and collaborate in the modern workplace.

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Conclusion

Overall, Millennials are more likely to embrace GIFs, with 48 percent having a favorable view and 14 percent having an unfavorable view. GIFs have been a popular form of communication on social media and communication apps, but their popularity is declining. A divide in usage and perception of GIFs is seen between different generations, with younger generations finding them "uncool" or "embarrassing." 

A survey by Zoom showed that 20 percent of respondents love GIFs, 28 percent hate them, and 53 percent are indifferent. Baby Boomers are less likely to use them compared to Millennials, who have a more favorable view. 

Understanding the technological preferences of employees, customers, and stakeholders is important for organizations to effectively communicate and collaborate in the modern workplace.

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